Tube packaging offers a range of benefits over more traditional packaging options like glass jars and plastic bottles. In addition to being convenient and versatile, they are affordable, eco-friendly, and provide active ingredient protection.
Gels, creams, ointments, and serums are ideal substances for tube packaging, and with so many products on the market consumers are becoming pickier than ever before. It is becoming more and more important to have aesthetically appealing packaging without sacrificing product integrity.
Tube packaging for cosmetics and other products is quickly becoming the packaging of choice for many consumers and brands. Personal care and cosmetic care tubes are projected to be valued at $2.8 billion by 2022. Tube packaging is completely customizable with a range of closures, sizes, and design options.
Advantages of Tube Packaging
Tubes are an excellent choice for a range of applications. From promoting your brand to protecting your product, tube packaging offers many benefits, including:
Cost-Effectiveness
Tubes are a cost-effective packing solution. Brands can easily adapt their packaging to stay in line with current marketing trends by using custom artwork. Tubes may require additional packaging to be displayed directly on shelves at retailers.
Wide Range of Applications
Brands across different industries can use tube packaging for countless applications and products. Personal care items, pharmaceutical products, household items, food, and health and beauty products are just a few of the applications that have already taken advantage of the benefits of tube packaging.
Clean and Easy Dispensing
Tube packaging comes with a variety of heads that allows for clean and easy dispensing. This feature allows the user to easily control the amount of product dispensed without creating a mess. All of the product contained in the tube can be accessed and used, unlike glass and plastic containers in which product is left inaccessible at the bottom or corners of the packaging.
Keeps Active Ingredients from Losing Effectiveness
Tubes have secure lids and exteriors, protecting the contents against possible contaminants from users, light exposure, or air. Preventing content contamination and degradation helps brands maintain a good reputation with their customers and allows customers to get the most use out of their purchase. Users extract the contents of the tube by squeezing it, avoiding direct contact with the product and thereby reducing contamination. Tubes also feature protective barriers like ethylene vinyl alcohol or aluminate laminate that keeps active ingredients from deteriorating the packaging.
Convenience
Squeeze tube packaging is convenient and easy to transport. Tube packaging is lighter and more compact than more traditional packaging options and can easily be thrown in a bag to be taken on the go. Flip-top tube packaging further enhances convenience by allowing users to simply flip the top to use the product without the worry of losing the lid.
Design possibilities
The design capabilities for tube packaging are virtually limitless. Manufacturers can make 3ml tubes for specialty cosmetics or 270ml tubes for a hair cream. Different heads and lids are available to suit your product, including slanted needlepoint tips, needlepoint tips, or lid choices like screw-top lids or flip lids. If the product is meant to be applied directly to a surface there are a range of applicator heads, including titanium roller balls for serum or brush tips for lip gloss. Most importantly, the tube’s external appearance can be customized to reflect the brand and product.
Working with E2Global
At E2Global, we specialize in custom manufactured tube packaging. Our experts will consult with you throughout the process to choose the best materials and design for your product. To learn more about the benefits of tube packaging, contact us today. We offer extensive knowledge and expertise in tube packaging and can create professional end result that meets your needs.
