With the wealth of beauty products on the market, it is hard to get noticed unless you have a globally recognizable brand. You must find unique ways to get the attention of your target market. An effective approach is with careful design and planning of the packaging for skin care products. Your packaging manufacturer should have the experience and knowledge of the industry to ensure your packaging is both beautiful and conforms to all regulations for consumer safety. They should also have excellent customer service. However, there are some other factors that are important. Each product may have different requirements, so consider the following aspects before deciding on the supplier:
- Container material: Review both your primary packaging options and secondary options such as plastic, glass, metal, and others.
- Accessories: Can your supplier accommodate applicators, dispensers, or mirrors if necessary?
- Aesthetics: You want your packaging to be attractive with eye-catching artwork and branding.
- Printing: What options do you have for printing, labeling, and communicating instructions?
- Filling: Does the manufacturer have the right equipment to fill your chosen container?
- Innovation: Rather than a plain tube, jar, or cardboard container, can your supplier provide innovative, unique designs for your packaging that set it apart?
- Budget: Does the supplier have options to realize your vision within your budget?
- Safety: What safety options are offered, such as seals or tamper-evident packaging?
Types of Skin Care Packaging and Materials
It is essential to think about how your product could react with your choice of skin care packaging. There are many types of materials available, and you want one that will be useful for dispensing, attractive to your target demographic, and will preserve the integrity of your product. When choosing between skin care containers suppliers, make sure they can discuss the options for packaging materials and the optimal choices for your product and budget. Popular options include:
- Polyethylene terephthalate: Also called PET, this plastic is ideal for products with high alcohol content or essential oils. PET is lightweight, comes in many colors, and can be rigid or flexible. It makes a good substitute for glass when shatter-resistance is a requirement.
- Polypropylene plastic: Also called PP, this flexible plastic is BPA-free and 100% recyclable in the U.S. It is often the choice for squeeze tubes or twist-up dispensers.
- Glass: An elegant and eco-friendly option for skin care bottles, vials, or rollerball applications, glass is available in many combinations of colors, thicknesses, opacities, and finishes. Use caution if the product will be used in or near a tub or shower, as it can shatter if dropped.
- Metal: Metal is a versatile option for packaging as it can be shaped in various ways. It can comprise the whole container or a lid. Special coatings can protect the product and prevent it from reacting to the metal, particularly if it contains essential oils.
- High-density polyethylene: Also known as HDPE, this plastic is very strong, durable, and resistant to corrosion from acids or alcohol. HDPE can be translucent or opaque and can be produced in many colors. It is often chosen for lotion bottles.
Skin Care Packaging From E2Global
When consumers see your product on the shelf or in an ad, what message do you want it to convey? Whether it’s luxury, eco-consciousness, value, or youthfulness, these are all considerations that should support your marketing strategy in stores and online. Personalizing your packaging ensures that it attracts your customer, stays consistent with your brand, sets you apart from your competitors, and creates brand recognition for consumers. When you need a manufacturer that can take your product packaging from concept through design to the finished product, E2Global can help. With proven expertise in consumable manufacturing, engineering, and product development, we believe in responsible manufacturing, using global, renewable, and reusable resources. Whether you want an eye-catching bottle that will highlight your product or an eco-conscious package that communicates your concern for the environment, we can make your product shine. For more information on our company and our products, contact us today.
